Since our beginnings in 1978, we have chosen to promote a type of cosmetics that places respect for people, animals and the environment at its core.
This principle comes before profit for us and, more than 45 years later, it continues to be the guiding light that directs all our activities in every area — from the selection of raw materials that characterise our cosmetics to the sales and customer care services we provide.
For this reason, in 2021 we decided to become a Benefit Corporation, a legal form that allows us to formally state in our articles of association our model of a responsible, sustainable, inclusive and transparent company, based on four goals of common benefit: Natural Beauty, Good for the Planet, Good for People and Good for the Community.
Would you like to learn more about our commitment?
Read our Impact Report — the official document that, every year, outlines our progress as a Benefit Corporation, presenting the results achieved in the previous year and the projects planned for the following one.
